At present, the global market is experiencing a dramatic transformation, and innovation, energy saving, health, and sustainable development needs have become a necessary direction to build a healthy global ecology. Lighting has long been more than just a tool for illuminating the darkness, it is a key element in shaping the cityscape, creating a livable environment, promoting people's physical and mental health, and realizing the goal of "double carbon". In this regard, Mr. Yao Mengming, General Manager of Lighting Design and Application Department of Philips Greater China.
Decoding the "Lighting Potential" in the Architectural Sector
Currently, the building sector accounts for a significant proportion of global energy and process-related "operational carbon" emissions. According to the white paper "From Energy Consumers to Low-Carbon Pioneers - Intelligent Connected Lighting Empowering Buildings to Save Energy and Reduce Carbon," the building sector will account for as much as 37% of the world's carbon emissions by 2022, which is the highest percentage of the world's carbon emissions. According to the white paper "From Energy Consumers to Low Carbon Pioneers - Smart Connected Lighting Enables Energy Saving and Carbon Reduction in Buildings", by 2022, the building industry will account for as much as 37% of global carbon emissions.
Mr. Mengming Yao also insights that in the field of building lighting, for example, in Shanghai, the electricity consumption of lighting and sockets has exceeded that of air conditioning and become one of the main sources of energy consumption in buildings, so promoting the large-scale adoption of LED lighting and intelligent connected lighting in the building sector is an urgent need to achieve energy saving and emission reduction!
How to solve this demand, the government, enterprises, and individuals need to work together, in policy guidance, market promotion technological innovation, and other aspects.
Individual level: Mr. Yao Mengming believes that the public needs to raise awareness of the importance of energy saving and emission reduction, and the media in this process is to assume the role of dissemination. Mr. Yao Mengming called on the media to increase publicity to help more owners and the public to understand the importance and practical effects of energy-saving lighting.
On the enterprise level: Mr. Yao Mengming stressed that enterprises should take social responsibility, actively promote energy-saving LED lighting products, and guide consumers to form green consumption habits. Philips, as a global leader in the LED lighting industry, has provided the industry with current experience in the field of intelligent and connected lighting, such as lighting services under the circular economy model.
Government level: Mr. Yao Mengming said that the government is more of a macro-control role, they have been in the policy for the local development of practical guidance for the development of official documents, ministries and commissions have also been for the local development of the introduction of some emission reduction targets and so on.
Mr. Yao Mengming also said that the realization of LED energy-saving lighting in the global coverage is a long-term process, according to the Chinese Academy of Engineering carbon neutral path map shows that the building sector carbon peak is expected by 2027 or 2028 or so achieved.
Creating an "incremental market" in the lighting aftermarket
As the lighting industry enters the maturity stage, how to find new growth points in the stock market, while ensuring the ability to maintain sustainable operations in the unstable global market environment, has become the focus of all lighting companies to think about.
Mr. Yao Mengming said that guiding the lighting industry to a stable and rational development in the mature market is one of Philips' corporate responsibilities, and in the era of "Light +", we should consider how to combine lighting technology with the needs of modern society.
First of all, in the construction of beautiful China, Philips has particularly emphasized the importance of low-carbon lighting transition, reducing carbon emissions in the lighting industry is of great significance to the protection of the entire blue sea and blue sky. At present, the lighting industry's GDP accounts for less than 0.5%, but its carbon emissions account for more than about 5%.
This is the lighting industry in the construction of a beautiful China in the face of the urgent need, but also the lighting industry's business opportunities!
Secondly, there are three basic concepts in the construction of a healthy China, which are a healthy living environment, a healthy lifestyle, and a healthy service system. Light" is developing rapidly, and the research on human factors lighting, and full-spectrum technology is contributing to a healthy China.
Mr. Yao Mengming said that in the future, Philips will start from two aspects to create its own incremental market!
First, Philips will increase publicity efforts, through various channels to the public and the industry to convey the importance of low-carbon lighting and healthy lighting. As a responsible head of lighting enterprises, Philips will actively share their insights and opportunities to promote the development of the industry.
Secondly, Philips will also differentiate its products through innovation. Mr. Yao Mengming pointed out that although the industry does not often see this kind of disruptive innovation, Philips always maintains innovation and breakthroughs in products and technologies. In terms of low carbon lighting and healthy lighting, Philips has already made some new progress and ideas in terms of materials, AI utilization, etc., and applied these innovative points in actual products to meet the market demand.
In addition, Mr. Yao also mentioned the renewal of Philips' business model. In December 2023, Philips underwent a global organizational restructuring to enhance its "customer-centric" service philosophy, improve execution efficiency, and reduce structural costs in order to maintain the company's ability to sustain its operations in the market environment.
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